About us

Our Sacred Seva: The Story of Vrindavan Raj

More Than a Store: A Service of Devotion (Seva)

Shri Radhe!

Welcome. This platform is not intended as a business (vyapar), but as a humble act of Seva (selfless service) to the worldwide community of devotees. Our mission is pure and simple: to share the matchless mercy of Braj Raj with those whose hearts yearn for the Divine Abode but who cannot physically be here in Vrindavan.

We believe every soul deserves to feel the direct presence of Shri Radha-Krishna, and this sacred dust is the most tangible link to Their Eternal Pastimes (leelas).

The Brajwasi Assurance: Guardians of the Raj

We are a family rooted in Vrindavan Dham, born and raised in the heart of Braj Mandal. For us, the earth of Vrindavan is not soil—it is Prasad (a holy offering). This deep, personal connection to the Dham is our guarantee of purity and authenticity.

• Authenticity: We know the sacred places (upavanas) and the scriptural injunctions for respecting the land.

• Intention: Our primary goal is not profit, but to sustain this seva and ensure the Raj reaches you in its purest, most sanctified state.

• Responsibility: We treat every grain of dust as a precious jewel, aware that it is saturated with the divine love of the great saints and the dust of the Lord's lotus feet.

Our Vows of Purity and Reverence

The collection and preparation of Vrindavan Raj are governed by strict devotional protocols.

1. Respectful Sourcing: The dust is collected only from auspicious, pure locations in Braj Bhoomi, with prayers offered before, during, and after the collection process. We ensure the sanctity of the land is maintained.

2. Hand-Sieved Purity: The Raj is carefully hand-sieved and sun-dried in a clean, prayerful environment within our home.

3. Prayer-Filled Packaging: Each package is filled by hand, with devotional mantras and prayers (Bhajan and Kirtan) being performed continuously. This ensures that the spiritual vibration remains high until it reaches your hands.

Direct Seva: The Bhandara Representative Service

We understand that it is not possible for all devotees to visit Braj at all times, yet their hearts hold a strong desire to serve. This is why we offer a Representative Bhandara Seva.

On your behalf, we fully organize and manage the entire Bhandara (community feast) service for Sadhus, Go Seva (cow service), or the needy right here in Vrindavan.

• Full Management: From planning and procuring ingredients to the final distribution of the meal—everything is managed by us with utmost devotion and arrangement.

• Transparency and Darshan: To ensure the fulfillment of your service, we provide you with Video Call Darshan of the Bhandara, allowing you to receive the merit and joy of your service from afar.

• The Primacy of Devotional Sentiment (Bhav): This service is completely dedicated to your devotional sentiment, connecting you to the service of the Dham even in your physical absence.

Extending Our Seva: Authentic Braj Prasad & Artifacts

Our commitment to serving the global devotee community extends far beyond Vrindavan Raj and Bhandara. We know that for our own needs, we may choose a brand or convenience, but when it comes to serving the Lord, the only question is: What does Shri Krishna desire? He desires the authentic, pure offerings and items deeply connected to His Eternal Abode, Braj. We specialize in fulfilling this profound Bhav—ensuring that the Prasad and artifacts you offer your dearest friend, Shri Krishna or your own Laddu Gopal swarup, carry the unmatched spiritual vibration of Vrindavan.

As residents with deep knowledge of the local culture and trusted suppliers, we personally select, purchase, and ship:

• Famous Braj Prasad: Such as the renowned Mathura Peda, local temple sweets, and other auspicious offerings.

• Sacred Artifacts: Genuine puja items, decorative pieces, and spiritual goods sourced directly from local Vrindavan artisans and temples.

• Specific Requests: If there is a particular Vrindavan item you desire—we handle the procurement and secure shipping.

This personalized service ensures that you receive genuine, high-quality, and spiritually charged items delivered with care, directly from the heart of Braj.

Our Commitment to You

When you secure your Vrindavan Raj, or utilize any of our services, you are receiving an authentic spiritual relic or service handled with the deepest respect by residents of the Dham.

• We Guarantee: The purity and authenticity of all items sourced from Vrindavan.

• We Pray: That our service becomes a powerful catalyst for your own journey toward Prem-Bhakti.

• We Serve: The minimal cost covers the sustained effort of this seva—the respectful collection, pure packaging, sourcing, and shipping to your doorstep.

May the mercy of Shri Radha-Krishna eternally reside in your heart.

A Servant of the Braj Raj (Vinay Thakur)